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A quick Google search got me the lame theory of the Larchmont Hotel in New York, but a far better idea is on LostARGs where there's a bake shop company called Crumbs that has shops in Larchmont, California and on Wall Street, New York. Clue or not, I'm enjoying looking at the pictures of some buff cupcakes. We'll see how things develop, and keep a look out for more clues.